ONE FIIT,
Stronger, everywhere.
Client
ONE FIIT
Year
2026
Studio
New Mornings
Role
Lead designer: logo, identity system, UI, motion, merchandise
Overview
ONE FIIT is an all-in-one fitness solution delivering digital and in-real-life group training, connecting brands, gyms and trainers with their communities. As lead designer at New Mornings, I shaped an identity built to stand apart from its competitors and to work across gym screens, apps, campaigns and partner platforms.
I pushed the geometry of the hexagon into a more expressive graphic language, paired Bedstead for headlines with Helvetica Neue for legibility, and built a contemporary lilac and lime palette. Patterns, a photo style with attitude and a flexible UI system carry the line "Stronger, everywhere." from posters and app notifications to caps, tags and training gear.
Brand idea
One platform, every floor.
ONE FIIT connects brands, gyms and trainers, so the identity had to work wherever people train: on the gym floor, on screens and in their pockets.
Logo construction
One hexagon, two angles.
After more than 15 iterations, the logotype became an icon of connection, drawn at 110° and 65°. Those angles shape every frame, bracket and layout.
Colour and pattern
Technical, never cold.
Lilac and lime on near-black and grey, with a pattern of scattered hexagons that gives texture to apparel, screens and campaigns.
In use
From wrist to billboard.
The system scales from watch faces and gym screens to investor decks, posters and merchandise.
